For Shopify stores selling things people use up

See where your store stands. Then close the gap.

We measure your store against benchmarks in every system: what a new customer is worth, how many come back, what search and ads could bring. You see your room to grow in dollars. Then we run the playbooks that close it, inside your Shopify admin.

Get your free store check See a sample store page

Example playbook · List buildingPass

Goal: Email sign-ups from 2.1% to 3.5% of visitors
One change: A first-order offer in the sign-up form
Read date: March 14
Result: Stays in. On to the next step.

Playbooks with a pass or fail. Never “ongoing optimization.”

Every change we make is written down before we make it: what it should move, and when we'll read it.

Goal
One number to move, from where it is today.
One change
Made in your store, approved by you first.
Read date
Set before the change, so the result is read on time, not when it looks good.
Pass or fail
If it passes, the next step. If it fails, it comes back out.

Every system, one store

Every part of the store, measured against stores like yours.

Where the store stands

Sample store

Store conversion62% of benchmark
Email list40% of benchmark
Welcome + win-back emails25% of benchmark
SubscriptionsNot set up
Search & Shopping30% of benchmark
Paid adsNot set up

The gap to stores like yours

Value

Visits

New people finding you

Search & Shopping: The Google searches you can win now, and your products listed in Shopping.
Social: A reach test on the account you have, if you want one.
Paid ads: Only after a small, capped test proves they earn back their spend.

All of it, inside your Shopify admin.

The Contenta app shows what's live, what it's worth, and when we'll know. Nothing goes live without your OK.

Room to grow$3,200/mo

Playbooks live3

Next read dateDec 4

Playbook	System	Status	Read date
Welcome series	Messaging	Pass	Nov 20
Free-shipping line	Store	Live	Dec 4
Subscribe-and-save	Subscriptions	Needs your OK	—
Capped ads test	Paid ads	Fail	Oct 30

Sample data

In this order

Value first. Then visits.

Most stores have their tools installed but not set up: the email app on its template, a popup with no offer, no free-shipping line. Fixing those makes every visitor worth more, and it costs you nothing to run.

Once we know what a new customer is worth to you, buying more of them is a sum, not a guess. Paid ads start small, and grow only while they pay back. Your ad money goes straight to Google, never through us.

What it costs

A fifth of the extra profit we make you.

Your store check shows a fee range next to the dollars. After 30 days in your admin, on your own numbers, you get a firm quote that's never above the top of that range. Paid ads, if their test passes: 20% of what they earn after your ad spend.

Founding offer · first 5 stores

First 3 months free while we measure your store.

A firm quote at day 30, on your own numbers.
Your fee starts in month 4, 12 months from there.
In return: a short case study at month 6.

Who it's for

Founder-run stores that ship across the US.

On Shopify, selling things people use up and re-buy: coffee, tea, skincare, spices, pet, pantry.
$10k or more a month online.
You'd rather run the business than learn every app.

What you do: one hour to start, approvals before anything goes live, and a photo or a product answer now and then.

Who runs it

Chris Chidgey, founder.

I built the benchmarks, the playbooks and the app, and I review every store check and every quote myself. Agents do the repeat work; I do the parts that need a person.

More about me

Find out where your store stands.

Send us your store's address. We'll come back with your room to grow, by system, in dollars. Free, and reviewed by a person.

Get your free store check